Next, type a name for your new subdomain in the field on the right. You can enter things like blog , gallery, store, or whatever you want to use. You will immediately see your new subdomain at the bottom of the screen. Your subdomain address will now appear on the front of your domain name. Notice that your new subdomain fills in automatically on the home folder field for your subdomain.
Search engines view subdomains and subdirectories differently. Subdomains are seen by Google and other search engines as a different website. This means that search engines must crawl and index each subdomain separately. Building page rank for keywords for a subdomain is just as difficult as it is for an entirely separate website. You should only use subdomains if you have a good reason to do so.
Or in some instances, those subdomains of the main domain are controlled by different people. This means that the content and its valuable assets, such as backlinks hosted on a subdomain isn't being taken into account by Google's algorithm when ranking the main domain.
It's almost as though the content hosted on the subdomain is hosted on an entirely different domain for ranking purposes, and thinking about it in this way can help it become a little clearer. While this may not sound like a good thing, sometimes it makes perfect sense for a subdomain to be seen as a separate entity to the main domain, especially when the subdomains should be seen as representing separate businesses or divisions.
Often a subdomain will be linked either via a navigation menu or internal links to the main domain, but sometimes it won't be. This is a key factor when deciding which route you should go down when setting up your website or a new section of it. It's definitely not a case of saying that subdirectories are good for SEO and subdomains are bad. It's not that simple.
But we need to understand where the different recommendations come from and how they compare with Google's guidance. In the video below, Google's John Mueller took a dive into the subdomain vs. This advice hasn't changed between then and today. We do have to learn how to crawl [subdomains] separately, but for the most part, that's just a formality for the first few days.
To answer this, we need to recap on two of Google's top 3 ranking factors :. Just because Google states that it's fine to use either subdomains or subdirectories, that doesn't mean to say there aren't benefits of one over the other. Will you be penalized for hosting your site's blog content on a subdomain?
But could that content and any links help your main domain rank better and earn more traffic if they sat there instead? If content and links are split between a subdomain and the main domain, those two entities' overall 'authority' is lower than if everything sat on the main domain using subdirectories. That's why it's common to see an uplift in overall organic visibility and traffic compared to the two viewed separately when migrating relevant subdomains into subfolders on the main domain.
For example, just look at the example below shared by Andy Chadwick and the resultant growth when he migrated a blog previously hosted on a subdomain onto the main domain now as a subfolder. One of the most heated arguments that I've been a part of was about whether or not Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist.
So you'd have a hard time convincing me she's bad at anything because she isn't. SEO experts are probably the same way when debating whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion and analysis paralysis. A subdirectory is a type of website hierarchy under a root domain that uses folders to organize content on a website.
A subdirectory is the same as a subfolder and the names can be used interchangeably. In a URL, the subdirectory comes after the root directory or domain name. So a subdirectory URL might be hubspot. Or it might be something more complicated like hubspot. Below is an illustration of one possible subdirectory structure. When it comes to subdirectories, think of a structure similar to nesting dolls. Each folder can build off of one another almost indefinitely.
Too many layers of subfolders can become an SEO nightmare. The URL string becomes long and confusing, the user experience is at risk with every click it takes to get to the next piece of content, and search engine crawlers will find it nearly impossible to crawl your site for new content and other SEO wins you may have added.
On the other hand, subfolders can be great for SEO as they keep any earned backlinks, domain authority, and page authority closely tied to the root domain. And when the site is fairly easy to navigate, the URLs are short and simple, like hubspot. A subdomain is also a type of website hierarchy under a root directory, but instead of using folders to organize content on a website, it kind of gets a website of its own. This subdomain is still closely associated with the root directory, but it will usually have a separate content management system, template, analytics tools, and more.
The structure of a subdomain is fairly flat at the top levels. All subdomains are on the same level. A subdomain can be great for SEO, but it will require a dedicated person or team that can manage it.
Subdomains are ideal if your business houses a lot of content that would be difficult to manage all on one website. You may also find this structure beneficial if you run several large recurring campaigns that need separate landing pages or if you plan to do a partnership with another organization and want to split the branding on the project.
In short, subdomains make sense if you have a relevant business need to separate content on your website. There are a number of instances when a company should use a subdomain. Below are the most common. Subdomains and subfolders are similar in a lot of ways. But the subtle differences that come into play here are where things start to get interesting.
While both are content repositories, subdomains are also URLs which means you can access them just like a regular website address. A subdomain is a partition of a website that operates almost as an independent entity. It is distinct from the rest of a website and typically, its address is to the left of the root URL.
Subdomains are generally used when a portion of a website requires its own server. Server admins would create subdomains to allocate resources across all the machines they had capacity on. A few strokes of the keyboard later, and accounting. All the bean counters now had their own memorable segment beneath the corporate URL. As the web matured, subdomains were used to host mobile versions of websites. Global companies sometimes use a subdomain to host foreign language versions of their site or file heavy things like blogs and downloadable resources.
Well, first off, a subdomain tends to gather keywords independently of your root URL. This means that accounting. This may or may not make sense depending on your specific situation. Use cases like these are why a subdomain vs. The audiences for each business are very different, even if they are related to the same theme.
The podcast listeners want to learn about the t-shirt business, while the shoppers are looking for their favorite Avengers gear. When planned strategically, a subdomain is also clear and to the point, in turn improving user experience. They tell a user exactly what to expect when clicking that link. For example, a country. Because of this, a subdomain is useful for franchises, as well. Each franchise location has its own address, phone number, and content.
Similarly, it can have its own subdomain. Subfolders are the easier site structure to set up and understand as they are the same as setting up any other folder on a website.
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